How to Get Started in Adult Products: From Licences to First Stock
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Start With the Two Questions Everyone Asks
People thinking about entering this trade usually ask two things: "Can this business still be done?" and "What is my first step?"
This article does not sell you optimism. It only covers how to take that first step with the risk kept low.
1. Be Honest First: Does This Business Actually Make Money?
What this trade is really like differs from what you read online:
| Characteristic | What it means for you |
|---|---|
| Repeat purchases are stable | Regular customers keep contributing — it is not a one-off transaction |
| Customers are discreet | Acquisition runs on precision and trust, not on shouting loudly |
| Review is strict | Violations are expensive; compliance is both the barrier and the moat |
| There is no get-rich-quick story | You earn on turnover and repeat orders, not by "picking up money" |
Read that last line twice. If you are looking for a category where a hot listing makes a fortune overnight, this is not it. If you want a demand that does not disappear and reorders that come back on their own, it is worth the study.
2. Four Start-Up Models and How to Choose
| Model | Capital in | Risk | Suits whom |
|---|---|---|---|
| Online store only | Low | Low | The default first choice — validate the process first |
| Private traffic only | Low | Low | Someone who already has contacts or traffic |
| Unattended vending store | Medium | Medium (site selection, equipment) | Someone who can secure a good location |
| Physical storefront | High | High | Someone with experience and capital |
Beginners should start with a light model. Run "buy stock → close a sale → handle after-sales → earn a repeat order" through once at the lowest possible cost, and only then add investment. Renting a storefront and filling a warehouse on day one is the most common way beginners kill the business.
3. The Licences You Must Obtain (Do Not Skip These)
- Business licence — the registered scope of business must correspond to the relevant category;
- Special permits — products falling under medical devices require the matching distribution licence;
- Minor protection — pages, sales scripts and mechanisms must all show that you do not sell to minors;
- Privacy compliance — customer information, payment and delivery must all be handled in line with the rules.
None of these four is optional. They are the price of entry, and they are also what lets you sleep at night once a competitor gets reported and delisted.
4. How to Buy Your First Batch: The No-Overstock Principle
- Start with few SKUs — 5 to 10 proven movers, not a "complete catalogue";
- Small volumes, mixed batches allowed — prioritise suppliers that support mixed wholesale or dropshipping;
- Do not chase the lowest price into oversized orders — order about 1.5 months of your forecast volume, and clear slow stock early;
- Inspect samples if you can — trade shows and group-buy platforms let you see goods by hand, which removes most of the guesswork.
The rule of thumb: the money you do not spend on inventory is the money that keeps you alive while you learn what sells.
5. Where the Start-Up Money Actually Goes
| Item | Note |
|---|---|
| Licence applications | Business licence and any required permits |
| First stock purchase | Small batch — do not go all in |
| Platform / tools | Store deposits and basic operating tools |
| Discreet packaging materials | Neutral cartons and de-identified shipping labels (mandatory) |
| Reserve working capital | Keep a portion back to adjust to what is actually moving |
Budget the reserve last and never skip it. Sellers who burn everything on the first order have no way to react when their forecast is wrong.
6. The Five Mistakes Beginners Make Most
- Starting asset-heavy — renting a store and stocking up first; the cash flow dies before the customers arrive;
- Betting on compliance — vulgar wording or ignoring minor protection gets a store shut down outright;
- Doing public traffic only — customers buy once and are gone, so you pay to acquire them again every time;
- Chasing too many categories — capital gets spread thin, and dead stock eats the profit;
- Neglecting privacy — packaging or shipping labels that expose the contents bring complaints, and a run of bad reviews closes a store.
7. A 90-Day Roadmap
| Stage | Goal |
|---|---|
| Days 1–30 | Complete licensing, fix your model, prepare 5–10 SKUs, close the first order |
| Days 31–60 | Improve conversion, move buyers into private traffic, start recording data |
| Days 61–90 | Cut slow items, scale up the movers, and generate the first repeat orders |
Next Steps
If you are still deciding which model fits you, the most useful next reads are the sourcing guide and the licence checklist.
About FeiEgg
FeiEgg (飞蛋) is smart adult device control software developed by Chengdu Lanchuang Smart Technology Co., Ltd. (founded 2017). It provides white-label App solutions for manufacturers and a wholesale sourcing business for retailers.
Further reading: How to Run Online Operations · How to Build Private Traffic · Wholesale Sourcing Guide
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