The Adult-Products Business Over Long Holidays: Three Kinds of Owner, Three Structural Shifts
Start With a Counter-Intuitive Observation
Every long holiday, plenty of store owners get the same feeling: foot traffic has dropped — is the business going under?
Not necessarily. Consumption in this category is unusual: when people spend more time alone over a holiday, demand actually shifts further toward online and private channels.
So the same holiday produces two kinds of owner:
- One sits in the store refreshing their phone, sighing "where is everyone?"
- The other watches the dashboard and notices online orders creeping up
The difference is not luck. It is channel structure.
What a Holiday Exposes
When things are busy, a lot gets covered up. On a long holiday, with time to review, owners tend to ask themselves one question:
"What is this business actually held up by?"
The three most common answers reveal three very different positions:
| Held up by | What it looks like | Over a holiday |
|---|---|---|
| Platform traffic | Plenty of orders, but every one is bought | Stop spending, orders stop — especially obvious |
| Existing customers | Invisible day to day, repeat purchases steady | No ad spend needed; regulars come back on their own |
| Capability from the supplier | User data is yours, repeat business runs on your channel | Least worried when the holiday hits — the most robust |
The conclusion is slightly counter-intuitive: the calmest owners over a holiday are usually the latter two.
The reason is simple — the first is a rented business; the latter two are your own. Platform traffic only rents you this one order; regulars and data are assets.
For a deeper look at data ownership, see Whose Users Are They When You Use Someone Else's App?.
Three Structural Shifts Underway
The holiday is only a mirror. What it reflects has been happening all along.
Shift 1: Users Now Assume There Is an App
A few years ago a remote control was enough for most users. Now more and more pick up a device and immediately ask: "Where is the App?"
This is not users getting pickier — it is the whole consumption environment raising its default. What a phone can do, users do not want to go back to physical buttons for.
Shift 2: Data Ownership Has Become the Dividing Line
Manufacturers and channels used to negotiate price and delivery. Now there is another question on the table:
Who owns the user data?
Once it is asked, the structure of the partnership changes — "I am just a supplier" and "we operate these users together" are two entirely different roads.
Shift 3: An App Is No Longer a Bonus — It Is the Entry Ticket
For manufacturers, customers increasingly treat "does it come with an App?" as a filter, not an add-on. Without an App, you may not even get the chance to quote.
The full analysis of this shift is in Why an OEM Factory Needs Its Own App.
The Two Things FeiEgg Does
In response to these shifts, FeiEgg does two things:
① Connect the App layer for clients For manufacturers, brands and solution providers, via white-label or protocol integration — the client or their existing solution provider builds the hardware board, and FeiEgg builds the internet-side App integration.
② Centralised purchasing for licensed merchants Gathering factory supply online and using group wholesaling to lower minimum order thresholds.
- a manufacturer / brand → see the B2B White-Label App Programme
- a retailer / store owner → see Wholesale Partnership
- wanting the big picture first → see the FAQ
One line to remember: remote control but no App — talk to FeiEgg.
About FeiEgg
FeiEgg is smart-device control software for adult products, developed by Chengdu Lanchuang Smart Technology Co., Ltd. (founded in 2017), serving both manufacturers (white-label) and merchants (wholesale).
Data Sources
This is an industry observation and makes no specific data claims; the trend judgements are based on publicly observable channel structure. For our verification standard, see Sources & Verification.
This article shares industry observations and does not constitute a promise of returns; platform rules and qualification requirements are governed by the latest official versions.